Cover -- Contents -- Series editor's introduction (Amei Koll-Stobbe) -- Introduction -- Dimensions and dynamics of sociolinguistic landscapes in Europe (Mikko Laitinen and Anastassia Zabrodskaja) -- References -- Part I: Mobility, globalization and signs in space -- Urban linguistic landscaping: Scanning metropolitan spaces (Hagen Peukert) -- 1. Introduction -- 2. Conceptual framework -- 2.1. Motivation -- 2.2. The key concepts -- 2.3. Linguistic landscaping -- 2.4. Usages and usage structures -- 3. Data and the research questions -- 4. Methodology and the research procedure -- 5. Results -- 6. Discussion -- 7. Summary -- References -- Ideofiers in the commercial city: A discursive linguistic landscape analysis of hairdressers' shop names (Amei Koll-Stobbe) -- 1. Setting the stage: from the writing to the discursive city in sociolinguistics and linguistic landscape studies -- 2. Language in the cityscape: global and local investments in English -- 3. Discursive diversity in the 20th century: formality and informality as discourse modes -- 4. The genre of shop names: fragmented discourse as identifier and ideofier -- 5. What's in a name? Hairdressers' names as discursive keys in Lancaster and London -- 5.1. Methodology -- 5.2. Hairdresser shop names as codified identifiers -- 5.3. A hairdresser is a hairdresser is a hairdresser is a hairdresser: names as ideofiers -- 5.4. Ideofiers as bilingual repertoires -- 6. Conclusion -- References -- Two faces of Oslo: A comparative study of the sense of place (Karine Stjernholm) -- 1. Introduction -- 2. Theoretical aspects -- 3. Points of focus -- 3.1. Places of investigation -- 3.2. Methodological considerations -- 4. A quantitative approach to visibility -- 5. A qualitative approach -- 5.1. Global and local -- 5.2. Balancing between global and local -- 5.3. United Bakeries and Kontrastè.

5.4. Fromagerie and Birkelundens lille franske ostebutikk -- 6. Discussion and conclusions -- References -- English on the move: What's beyond modernity and internationalism? (Mikko Laitinen) -- 1. Introduction -- 2. Background -- 3. Data -- 4. What's beyond modernity and internationalism? -- 4.1. Delocalized printed works -- 4.2. On the use of local vernacular elements in English texts -- 5. Conclusions -- References -- Part II: Semiotic landscapes and signs in virtual space -- Social media landscapes: Tracing the uses and functions of a hybrid sign (Mia Halonen) -- 1. Focusing on social media landscapes -- 2. Background: previous ethnographic observations of siisdaa -- 3. Siisdaa in social media -- 4. Affordances of visibility in social media landscapes -- 5. Siisdaa highlighting an epistemic position of "knowing better" or "not caring" -- 6. Siisdaa as a style marker -- 7. Conclusions -- References -- Constructing a cross-border space through semiotic landscapes: A case study of a German-Czech organization (Christoph Marx and Marek Nekula) -- 1. Introduction -- 2. Theoretical and methodological background -- 3. The semiotic landscapes of a cross-border organization -- 3.1. Public communication -- 3.2. Internal Communication -- 4. Conclusions -- References -- Part III: Exploring linguistic landscapes in the former Eastern bloc -- Linguistic landscapes of a minoritized regional majority: Language ideologies among Hungarians in South-West Slovakia (Petteri Laihonen) -- 1. Introduction -- 2. Sociolinguistic overview of the two villages -- 3. Linguistic landscapes and language politics in Slovakia -- 4. Methodology and material -- 5. General distribution of languages in the linguistic landscapes -- References -- 'Ruralscapes' in post-Soviet Transnistria: Ideology and language use on the fringes of a contested space (Sebastian Muth).

1. History, identity and language in a borderland -- 2. Linguistic landscapes in the post-Soviet sphere -- 3. Ruralscape vs. cityscape -- 4. Methodological perspectives -- 5. Linguistic landscapes in the small town of Rybnitza -- 6. The ruralscapes of northern Transnistria -- 7. Dubossary: At the Transnistrian frontier -- 8. Conclusions -- Acknowledgements -- References -- Linguistic landscapes as multimodal and multilingual phenomena (Olga Bever) -- 1. Introduction -- 1.1. The Ukrainian context -- 1.2. Linguistic landscapes as an object of study -- 2. Modality and multimodality -- 3. The case of two M's -- 4. Bivalency in Ukrainian linguistic landscapes -- 5. Bivalency illustrated -- 5.1. The case of "AРИZOНА" -- 5.2. The case of "STEELЬНАЯ ПОСУДА" -- 5.3. The case of "MUSIC HALL" -- 5.4. The case of "JAZZ casino" -- 5.5. The case of "PROSTOR" -- 6. Conclusion -- Afterword -- Acknowledgements -- References -- The presence of the Italian language in the linguistic landscapes of Moscow (Monica Perotto) -- 1. Introduction -- 2. Studying urban languages in Russia: past and contemporary approaches -- 3. The presence of Italian in Moscow education and cultural life -- 4. Italian in signs and billboards in Moscow -- 4.1. Signs and their legislative context -- 4.2. On the use of Italian in menus -- 4.3. On the role of the Italian language in history, architecture and design -- 4.4. Popular culture and Italian stereotypes -- 5. Conclusions -- References -- Contributing Authors -- Author Index -- Subject Index.