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Bradford, Edmund.
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Marketing Navigation : How to keep your marketing plan on course to implementation success.
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McDonald, Malcolm.
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-- Introduction -- Success stories -- Failure stories -- Seeing a pattern -- A new approach -- Endnotes -- Chapter
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McDonald, Malcolm.
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. Follow the masters of service marketing to marketplace success." Professor Don Schultz, Northwestern
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McDonald, Malcolm.
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that matter -- 9.2 Auditing for success -- 9.3 Bringing it all together -- References -- 10 Why data
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McDonald, Malcolm.
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strategies -- References -- 2 Preparing for segmentation - additional guidelines for success -- Objective of
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McDonald, Malcolm.
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guidelines for success -- Objective of this book -- Segmentation archetypes in companies -- Company
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