FrontMatter -- Reviewers -- Contents -- Overview -- 1 Opening Session -- 2 What Has Changed? -- 3 Lessons Learned from Other Social Marketing and Breastfeeding Campaigns -- 4 Where Does the Breastfeeding Campaign Go from Here? -- 5 Responses and Concluding Remarks -- Appendix A: Workshop Agenda -- Appendix B: Planning Committee and Speaker Biographical Sketches -- Appendix C: Workshop Attendees -- Appendix D: Abbreviations and Acronyms -- Appendix E: Excerpts from Comments Received on the Institute of Medicine's Website for the Workshop to Update the USDA National Breastfeeding Campaign.