European spirit, adaption to market economy and national identity in Poland and Ukraine : National culture and its influence on the European Integration, advertising and entrepreneurship.
Başlık:
European spirit, adaption to market economy and national identity in Poland and Ukraine : National culture and its influence on the European Integration, advertising and entrepreneurship.
Yazar:
Reichhard, Matthias.
ISBN:
9783836612838
Yazar Ek Girişi:
Basım Bilgisi:
1st ed.
Fiziksel Tanımlama:
1 online resource (284 pages)
Seri:
Diplomica
İçerik:
European spirit, adaption to market economy and national identity in Poland and Ukraine -- Acknowledgement: -- Abstract -- Résumé -- Kurzzusammenfassung -- Streszczenie -- Table of content -- Registry of tables -- Index of figures -- List of abbreviations: -- Introduction -- 1 The role of Poland and Ukraine in the Council for Mutual Economic Aid(CMEA) and their position during its breakdown -- 1.1 Introduction to manifold transition CEEC matters: definitions, stage models, end point oftransition -- 1.1.1 Overview on definitions of the transformation issue -- 1.1.2 Epitome of the scholars` dispute on the significance of disparate initial conditions -- 1.1.3 Revising literature in quest of accounts of transformation models -- 1.1.4 A stub of controverse on the possible endpoint of CEEC transition -- 1.2 Economic and general conditions in late communist Poland and Ukraine, activity of protest movements in the pre-transition period -- 1.3 The rapid breakdown of a decade-long morbid economic system - Soviet trade shock of 1989 - 91 -- 1.4 Link between economic growth and uneven initial conditions among CEEC -- 1.5 Gradualism versus Big Bang -- 1.6 General socio-economic facts of Pl and Uk today compared to 1990/91 -- 1.6.1 Balance sheet line of Polandś evolution in economy and politics since the previous midgenerational timespan passed -- 1.6.2 Frame data sketching Ukraineś econo-political transition -- 2 Theoretical contemplations of the NC notion: literature review, discussion -- 2.1 A glimpse on cultural definitions as embrace of NC and NI -- 2.2 The notion of nation as theoretical agars for the subsequent NI discussion -- 2.3 Immersion in the realm of national culture by theoretical ancillary constructions -- 2.3.1 Presentation of definitions -- 2.3.2 Description of cultural models.
2.4 Comments on selected definitions and models of national culture definitions -- 2.4.1 Analysis of the regarded NI definitions in respect of utility for transformation studies -- 2.4.2 Exploitation of stated NC models as preparation of following dimension processing -- 3 Integration of NC traits extracted from selected models -- 3.1 Gathering and listing of suitable model elements -- 3.2 Intermediate grouping in the attempt to establish model frame and content -- 3.3 Extraction of a generic term for the distinct NC model layers -- 4 Main features of Polish and Ukrainian national identity, its occurrence nowadays, bi-national comparison and role in the countries` process of European harmonisation -- 4.1 Principal human questions vested in the notion of national identity, cohesion to thedomain of national culture -- 4.2 Generation and evolution of Polish national identity through its millenarian history -- 4.3 Facets of disturbances overcome by Polish collective consciousness under communism -- 4.3.1 Posing the general quesiton whether and if so to what extent Polish NI, esp. Catholicism, was affected during the socialist era -- 4.3.2 Reaction of the overall Polish national consciousness to Soviet exertion of influence on postwar Poland -- 4.4 Material and mental novelties flooding the pool of Polish self- and foreign concept and public`s general and microculture-dependent reply thereon -- 4.5 Poles` self-comprehension as EU member state and harsh realities ordinary citizens and their representatives during accession negotiations -- 4.6 Repercussions of western winds of adversity on the 2003 adhesion referendum, satisfaction with the events of May 1st, 2004 -- 4.7 Conclusive remarks on Poland's NI-dyed convergence process in the field of tension of popular patrimony, party initiatives, religion, social cleavages and foreign influences.
4.8 Sketch of generation and formation of Ukraine's national identity with focus on the turbulence spilling over in the 19th and 20 century -- 4.9 Disorientations, uncertainties and new alignment after the marginalisation of Marxist doctrines in 1991 -- 4.10 A threefold set of examples provided to outline Ukrainians ́deal with the subject of EU engagement -- 4.11 Negotiations of candidacy between Kiev and Brussels - a long decade of unilateral advancements -- 4.12 Comparison of nature and effect of NI in Poland and Ukraine -- 5 Theoretical précis of the Basic Human Need subject, draft of respective consumers` need topology based upon of suitable advertising cases -- 5.1 Elusive touch of the cause-effect problem between BHN and NC -- 5.2 Definitions of human needs -- 5.3 Human needs models composed by basic and progressive aspirative level -- 5.3.1 Maslow`s pyramidal of human needs, extensions and criticism -- 5.3.2 Sites ́suggestion of primary and derivative needs in relation to the Maslow model -- 5.3.3 Hertnon`s (2/2) BHN matrix and multi-sector spiral depiction -- 5.4 Additional contributions, behavioural extension of the BHN concept -- 5.4.1 Nussbaum`s ten-point compilation of human aspirations -- 5.4.2 Discussion of Knemeyer`s model of human state and behaviour -- 5.4.3 General conjunction between BHN and customer behaviour -- 5.5 Criticism of ordinal and enumerative BHN approaches, question of universality resp.cultural embrace à la Marker -- 5.6 Interpretation of style and message in advertising and the mass clientèle's reaction thereon for selected durable and non-durable consumer goods in respect of basic human needs -- 5.6.1 Weaving a connection between the BHN concept and marketing, esp. promotion -- 5.6.2 The situation in Poland -- 5.6.3 The situation in Ukraine.
5.7 Quintessence of dominating BHN in Polish and Ukrainian advertising paysage after the turnaround of 1991 -- 6 Polish and Ukrainian national values and their traceability incustoms of business ownership and the complexion of Small- and Medium-sized Enterprises -- 6.1 Elucidation of motives to tie the BV/NV domain to the field of entrepreneurship -- 6.2 Definitions and classifications of SME and entrepreneurship, semantic connection and functions for economy -- 6.2.1 Semantic enlargement of the entrepreneurship notion since the 18th century - a glance at younger history and the focus of diverse social sciences -- 6.2.2 Contemporary visages of entrepreneurship in the tradition of the "X as Y" scheme -- 6.3 Empirical analyses and theoretical reasonings concerning motivations to open up a business -- 6.3.1 Enumeration of approaches for corporate founding research -- 6.4 Sketch of private businessmen's situation and their competitive mentality under communist centralized economy, repercussions to business venture in CEE along the transition phases -- 6.5 Establishing the theoretical linkage between the notion of entrepreneurship and human values -- 6.5.1 Bouncken`s et al. contribution on young entrepreneurs` activity in Poland and Germany, following half of Hofstede`s cultural dimensions -- 6.5.2 Wenneker`s et al. regression series on uncertainty avoidance`s influence on the rate of business ownership -- 6.6 Collection of characteristics of entrepreneurs and their actions, attempt to interpret these particularities with the toolbox of Dyczewski`s Polish national value listing -- 6.6.1 Introductive key data on the situation of private business in the pre- and early post transitionperiod -- 6.6.2 Changes of the legal framework envisaging to create a more entrepreneurship-friendly climate.
6.6.3 Family, kin and friends as microcultures Polish private enterprises` lifecycle is commonly incorporated to -- 6.6.4 Darnell`s idea of the Christian entrepreneur transferred to a brief reasoning on religion as determinant for startups in Poland -- 6.7 Reflections on the dependence of Ukrainian entrepreneurship particularities on Ray`s selection of traditional and communism-related national values -- 6.7.1 Covered in the deepest shadow of the Kremlin towers: Circumstances of non-state-owned establishments in the former Ukrainian SSR -- 6.7.2 Basic facts on the Ukrainian micro-enterprise sector, evolution manifestations between 1991and 2004 -- 6.7.3 Assessment whether the worldview of life`s dirty rules is still effective within modern Ukrainian business owners -- 6.7.4 Creativity and skill of independent thinking, neglected by state order under communism, reassessed under the light of patent application activity in recent years -- 6.7.5 Paragraph explaining why the author dared to omitt the treatment of Orthodox faith in Ukraine connected to entrepreneurship characteristics -- 6.8 Verification of hypothesis 4 and brief comparison of interdependences between national values and entrepreneurship in Poland and Ukraine -- Conclusion -- Annex -- List of paper and report references -- Directory of book-based sources -- Registry of online sources.
Özet:
When at the turn of the 1980, the face of the political world was largely remodelled with the vanishment of classical East and West blocs, the economical wasteland created by the failed socialist planned economic system constituted a fascinating research pasture for economists of all disciplines - especially macroeconomists and specialists for economic politics. At universities, new faculties for transformation studies were created. Authors like Rodrick elucidated the reasons for the acute period of the COMECON alliance in form of teh Soviet trade shock, de Melo, van den Mortel a.o. discussed reasons for discrepancy of initial condions, Aghion & Blanchard about the speed of transition, just like Wyplosz, Fischer & Sahayestablished a balance sheet after a decade of transition. However, the preponderant part authorship dedicated to the fate and future of Central and Eastern European countries left apart a force of influence which disciplines of business adminitration have discovered for disciplines like management and staff motivation: culture. The author of the present study did extended research for working papers a.o. which may provide hints for characteristics of development visible in two exemplaric states, out of which one used to be part fo the soviet Union (Ukraine), the other a satellite "brother country" (POland), which lie below the surface of economic behaviour and performance. The result of this quest was y and large that there indeed do exist works which deal with the selected econo-political aspects; however, most authors refer to the five dimensions of national culture presented by Hofstede, which in the author`s opinion oversimplify the complex and difficultly obervable domain fo culture, sometimes even is entangled in contradictions like with the high masculinity/femininity index for Italy. This is why the author rather oriented
by the need-belief-value-attitude continuum described by Culatta and thus developped his chapters on EU accession, advertisng creation and response as well as push and pull factors for business ownership and SME landscape departing from an own digest of cultural models by Trompenaars, Hall, Merk, throsby et. al., proceeding via approaches showing ellements of the N-B-V-A vchain more detailedly - e.g. Schwartz`s ten basic human values or Nussbaum`s capability theory- and applying those components to concrete manifestaions in the oberved countries, e.g. Dyczewski`ś compilation of Polish national values and Ray`s Ukrainian static and dynamic worldviews. Results of this study are in short that an economy`s national culture should not be left apart when it is about economic and political development and that for two of the three topics treated - national and European identity as well as entrepreneurship - huge diversions between Poland and Ukraine were stated (strong idea of Polishdom and Poland`s reserved place in the EU vs. Ukrainian roots blurred a.o. by Russian, German and Communist influences; optimist Polish business owners, often supported by their faith in God vs. resignated entrepreneurs stuck in dirty business rules in Ukraine) whereas the assessment of advertising found about the same level of human needs suppressed before 1991 and satisfied afterwards. Apart of its function as graduation, this work`s reason for existence is to animate fellow-researchers to undertake primary research based on more inspiring and substantial theoretical beckgrounf than the Hofstedian model and to consider other facets of CEEC integration into the EU, e.g. microcultures like religion, residence status or communicative topics like negotiation style and reasons for failure. Biographische Informationen Matthias Reichhard, Diplomkaufmann, Studium der
Betriebswirtschaft an der TU Bergakademie Freiberg und der Pozan Academy of Economics; Abschluss des Doppeldiplomprogramms im Februar 2008. Derzeit tätig als Praktikant in der Abteilung Internationaler Vertrieb bei Skoda Auto in Mlada Boleslav/Tschechien.
Notlar:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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