heyday in the 1950s, a period that has been little studied. Questions of what it could possibly mean to

between art and commerce during the heyday of the studio system. Behind the blockbuster films and the

live-action films, television specials, documentaries, toys, merchandise, comic books, and theme parks. His

colonised the cinema and established their own distinct cinema culture. And, considering films from "Snow

Hollywood and Britain through a series of case studies of popular films, including adventures, biopics

twentieth-century heyday, Italy's film industry was second only to Hollywood as a popular film factory, exporting

departure from films left Fox mogul Darryl F. Zanuck and the rest of the movie industry flabbergasted. For