Contents -- Preface -- 1. Wrapping Paper Unwrapped: Holly Boxes, Tissue Paper, and Bows -- 2. The Christmas Business: Greenery, Lights, Ornaments, Toy Villages -- 3. Window Shopping: Department Store Displays, Santalands, and Macy's Big Parade -- 4. Olde Christmas: Dickens, Irving, and Christmas Charity -- 5. O Tannenbaum: Indoor and Outdoor Christmas Tree Spectacles -- 6. Santa Claus Is Comin' to Town: Store Santas, Kettle Santas, Coca-Cola Santas -- 7. Somebody Else's Christmas: Hot Christmas, Black Christmas, Faraway Christmas -- 8. Thinking of You at Christmas: Cards or Gifts? -- 9. Dreaming of a White Christmas: How Bing Crosby and the Grinch Almost Stole Christmas -- Postscript: A Meditation on Christmas Cookies -- Notes -- Acknowledgments -- Index.