CONTENTS -- ACKNOWLEDGMENTS -- INTRODUCTION: What Branding Can Do for You -- CHAPTER 1: Who Am I and How Did I Get Here?: STEP ONE: Do the Brand YOU Audit -- CHAPTER 2: What Do I Stand for Today?: STEP TWO: Assess Your Brand YOU Image -- CHAPTER 3: What Do I Want to Stand For?: STEP THREE: Determine Your Brand YOU Identity and Essence -- CHAPTER 4: I Can Get There from Here!: STEP FOUR: Position Your New Brand YOU -- CHAPTER 5: If It's to Be, It's Up to Me!: STEP FIVE: Set Your Brand YOU Goals -- CHAPTER 6: I Can Build My Own Personal Roadmap on My Own Terms: STEP SIX: Establish Your Brand YOU Strategies -- CHAPTER 7: I Am Ready to Commit to My Action Plan: STEP SEVEN: Implement, Monitor, and Adjust Your New Brand YOU -- COMMENCEMENT -- GLOSSARY OF BRANDING TERMS -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- ABOUT THE AUTHORS.