CONTENTS -- PREFACE -- Introduction - TARTAN, TARTANRY AND HYBRIDITY -- Notes -- 1 - GHEIBHTE BREACAIN CHARNAID ('SCARLET TARTANS WOULD BE GOT . . .'): THE RE-INVENTION OF TRADITION -- Notes -- 2 - PLAIDING THE INVENTION OF SCOTLAND -- Notes -- 3 - FROM DAVID STEWART TO ANDY STEWART: THE INVENTION AND RE-INVENTION OF THE SCOTTISH SOLDIER -- Notes -- 4 - PAYING FOR THE PLAID: SCOTTISH GAELIC IDENTITY POLITICS IN NINETEENTH CENTURY NORTH AMERICA -- TARTAN AS IMMIGRANT CLOTHING -- EMERGENCE AND MIGRATION OF TARTANISM -- NEGOTIATING IDENTITY -- CASE STUDY: NOVA SCOTIA -- CONCLUSIONS -- ACKNOWLEDGEMENTS -- Notes -- 5 - TARTANRY INTO TARTAN: HERITAGE,TOURISM AND MATERIAL CULTURE -- Notes -- 6 - MYTH, POLITICAL CARICATURE AND MONSTERING THE TARTAN -- Notes -- 7 - TARTANRY AND ITS DISCONTENTS: THE IDEA OF POPULAR SCOTTISHNESS -- Notes -- 8 - 'WHA'S LIKE US?': ETHNIC REPRESENTATION IN MUSIC HALL AND POPULAR THEATRE AND THE REMAKING OF URBAN SCOTTISH SOCIETY -- HISTORY -- LAUDER -- POST-LAUDER -- CONCLUSION -- Notes -- 9 - LITERARY TARTANRY AS TRANSLATION -- Notes -- 10 - LOOKING AT TARTAN IN FILM: HISTORY, IDENTITY AND SPECTACLE -- Notes -- 11 - TARTAN COMICS AND COMIC TARTANRY -- Notes -- 12 - ROCK, POP AND TARTAN -- INTRODUCTION -- CONTEXT -- ROCK AND ROLL TO GLAM: TRADITION AND SHOWING OUT, 1954-75 -- GLAM ROCK, POP AND THE ROLLERS -- PUNK AND ITS LEGACY: IRONY, SUBVERSION AND NEW AUTHENTICITIES, 1976-2010 -- NEW ROMANTICS, INDIE POP AND BIG COUNTRY -- GRUNGE AND PLAID - BLUE-COLLAR AMERICA -- PASTICHE AND UBIQUITY -- SUMMARY AND CONCLUSION -- Notes -- 13 - CLASS WARRIORS OR GENEROUS MEN IN SKIRTS? THE TARTAN ARMY IN THE SCOTTISH AND FOREIGN PRESS -- INTRODUCTION -- THE TARTAN ARMY: A BRIEF HISTORY -- A (VERY) BRIEF NOTE ON METHODOLOGY -- THE TARTAN ARMY SEEN FROM HOME -- THE TARTAN ARMY SEEN FROM ABROAD -- THE TARTAN ARMY AS AN OBJECT OF DESIRE.

CONCLUSION: TARTAN IN THE DOMESTIC AND INTERNATIONAL ARENA -- Notes -- 14 - DON'T TAKE THE HIGH ROAD: TARTANRY AND ITS CRITICS -- Notes -- BIBLIOGRAPHY -- RECORDED INTERVIEWS -- BROADCASTS -- DISCOGRAPHY -- Albums -- Singles -- VIDEOGRAPHY -- FILMOGRAPHY -- NOTES ON THE CONTRIBUTORS -- INDEX.