Contents -- Preface -- Acknowledgments -- Prologue -- PART ONE: The General Business Applications of Astrology -- 1 Introduction: A World of Opportunity -- 2 Timing: Auspicious Moments for Action -- 3 Trend Forecasting: The Rhymes of the Marketplace -- 4 Team Building: Know Thy Colleagues, Thy Competitors, Thy Customers, Thyself -- PART TWO: The Sun Signs -- 5 Leadership and Sun Sign Astrology -- 6 Aries: The Value of Force -- 7 Taurus: The Value of Fixedness -- 8 Gemini: The Value of Flexibility -- 9 Cancer: The Value of Foundation -- 10 Leo: The Value of Flamboyance -- 11 Virgo: The Value of Fastidiousness -- 12 Libra: The Value of Fairness -- 13 Scorpio: The Value of Fortitude -- 14 Sagittarius: The Value of Farsightedness -- 15 Capricorn: The Value of Framework -- 16 Aquarius: The Value of Friendship -- 17 Pisces: The Value of Fascination -- PART THREE: Business Beyond Sun Signs -- 18 The Language of the Stars -- 19 Selling by the Stars: Astrology and Marketing -- 20 Conclusion: The Future of Astrology Is Looking Up -- Appendix: Landmark Business Events, Astrologically Timed -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Z -- About the Author.