Cover -- Title Page -- Copyright -- Contents -- Author Biographies -- Forewords -- Acknowledgements -- Part 1 The role of design and technology in the food industry -- Chapter 1 Design and technology -- All is flowing: πάνταρεΙ -- How design influences our lives: form and function -- The HGTV effect -- Design in the food industry -- Reasonable price -- Adapted for small families, households with smaller numbers of people -- Safety -- Easy to open -- Easy to see -- Easy understanding of label claims -- Easy handling -- The role of product design in the food industry -- Conclusions -- Topics for further discussion -- References -- Chapter 2 Design: from object to process -- The expanding role of design -- Why now? Drivers of change = the industry shifts + design expands -- New platforms / new options -- Speed to market / direct to market / new retail models -- Open innovation / systems innovation -- Creative economy / sharing economy -- Maker culture / hacker culture / DIY / new craft -- 3D Printing -- Being design driven: icons at the intersection of business and design -- The value of the designer: a new mindset -- The era of the design entrepreneur -- Design impact: making / meaning / transforming -- Design as a process of exploration (making) -- Design as a process of creating relevance (meaning) -- Design as a catalyst for change (transforming) -- The future of meaningful product experiences: design delivers -- Creating meaningful food experiences -- Conclusions -- Topics for further discussion -- References -- Chapter 3 How food companies use technology and design -- Form and function in action -- Importance of design in the consumer goods industry -- The role of technology and design in packaging innovation and renovation -- Food safety, quality & environment -- Supply chain -- Suppliers -- Costs -- Consumers -- Customers.

Manufacturing -- Conclusions -- Topics for further discussions -- References -- Chapter 4 Design and technology in academia: a new approach -- From the beginning to today -- The sponsored project: redefining products, experiences, brands and systems -- Design as process for exploration -- Design as a process for creating relevance -- Design as a process of transformation -- The expanding role of design/business being design driven + design being business driven -- From "multi-discipline" to "Über-multi-discipline" and the future of "design +" -- Preparing the next generation of innovators/the "experience portfolio" -- New ventures in design education/from non-profit to for-profit -- The future of design and technology in academia: new models/ new schools/new programs -- Conclusions -- Topics for further discussion -- References -- Chapter 5 Design and the business world -- Design: the helper for business and technical -- Design: the connector of business elements -- The "n-dimensional design space" in the business environment -- Typical and desirable business interactions inside today's consumer goods industry -- Design: the enabler for logistics and supply chain -- Design as a counterfeit fighter -- The way forward: "down-to-earth design" -- The future: design is management -- Conclusions -- Topics for further discussion -- References -- Chapter 6 The corporate reality in a changing world -- The decision makers in our society: a "new order" -- The decision makers and takers in the corporate environment -- Some historic lessons in complexity building -- The profit margin race -- Venture capital (VC): decision makers become risk averters -- Utopia: from old reality to a new reality? -- Conclusions -- Topics for further discussion -- Reference.

Chapter 7 Design and technology: innovation is the connector -- Design: beyond connecting business elements -- How companies define their business strategies: a short historical perspective -- From strategy to action -- The Nestlé example -- The Unilever example -- The PepsiCo example -- The General Mills example -- The Kraft example -- Design as an integral part of business plans and marketing strategies: a possible reality? -- The elements of a typical business plan -- Innovation as connector of technology and design -- Innovation in design and technology can influence how the food industry operates -- Examples from the Nestlé Company -- Examples from P&G -- Examples from the Unilever Company -- How commitment to innovation can influence the corporate environment: a first glimpse -- Conclusions -- Topics for further discussion -- References -- Part 2 Innovation: the much talked about, yet not well understood element -- Chapter 8 Innovation understood -- Innovation and creativity: the four stages of value creation -- People and attitudes -- How to be an innovator in the food industry -- Innovations and inventions in food and beverages: a short historical overview -- Where and when does innovation begin? -- The people in the food industry -- Commitment to innovation -- Conclusions -- Topics for further discussion -- References -- Chapter 9 Nurturing the innovators -- "People are our most important assets" -- How the right people are best supported: define values -- Continuous learning -- How can design contribute to continuous learning? -- Supporting innovators in driving their innovations through complex organizations -- The secret of sharing -- Personal nurturing tools -- Conclusions -- Topics for further discussion -- References -- Chapter 10 The innovation tools -- From rituals to innovation tools.

The innovation environment -- Execution -- Quest -- Movie -- Fog -- From brainstorming to creative problem solving (CPS) -- The divergence-convergence pain -- FastPack: a brainstorming exercise specially designed for packaging development -- The IdeaStore -- Inside the box -- Conclusions -- Topics for further discussion -- References -- Chapter 11 From open innovation to partnerships -- From open innovation to partnerships: a logical transition -- The creation of the innovation partnership model -- How to deal with intellectual property in innovation partnerships -- Turning partnerships into successful and sustainable endeavors -- The future of open innovation and innovation partnerships -- Conclusions -- Topics for further discussion -- References -- Chapter 12 What can the food industry learn from Silicon Valley? -- Introduction -- Hi, I am a connections explorer -- Six degrees of separation -- The strength of weak ties -- Formal approaches to innovation partnerships -- Singularity University -- Corporate venture groups and innovation labs -- Bridge organizations -- But how does somebody become a networker or connector or a connections explorer? -- The power of networking: networking principles -- Silicon Valley and its eco-system -- What about food and tech incubators/accelerators/co-working spaces in the USA and the San Francisco Bay Area? -- Food incubators and accelerators outside of Silicon Valley -- What else does the food industry borrow from Silicon Valley? -- More Examples -- A food revolution beyond Silicon Valley -- Funding good design is now officially mainstream -- Who are the food and design start-up players? -- Conclusions -- Topics for further discussion -- Chapter 13 What was it all about? An attempt at a conclusion -- A few moments in the life of Manny Middle -- From field to fork.

Manny Middle discovers the role of design -- Minnie Middleton takes a closer look at the role of technology and discovers the concept of supplier partners -- Minnie Middleton discovers the value of innovation in her company -- Minnie Middleton and Manny Middle discover the power of networking and travel to Silicon Valley -- Epilogue: the questionnaire -- Feedback from the Unilever CEO -- Other feedback, combined from several "voices" from the industry -- Index -- EULA.