Contents -- Abstracts & keywords -- Editorial -- Value chains in health care -- The demand chain as an integral component of the value chain -- Positioning strategies in the value-added chain of the biopharmaceutical sector -- Customer value-chain involvement for co-creating customer delight -- Integrating the voice of the consumer within the value chain -- Maintaining positive returns in the value and supply chain -- Executive summary and implications for managers and executives -- Internet currency -- Note from the publisher.