Contents -- Introduction -- CHAPTER 1 Personal Paths in the Music Business -- The Kind of Person... -- Assessing Your Strengths -- Songwriters -- Musicians -- Music Biz Pro's: Aspiring Moguls -- Technical Triumphs -- Born to Succeed -- Reinvention -- Signs from the Universe -- The Commitment Key -- Time Has Come Today -- Summary -- CHAPTER 2 The Modern Music Business -- Transmission Is Secondary -- Expanding and Contracting Genres -- The New Music Entrepreneurs -- Music for Kids -- Soundtrack to a Fast Track -- Internet Notions -- Fish or Fowl? -- A Mosaic of Mediums -- Radio Is Our Salvation -- Satellite, Public, and Internet Radio -- chris and thomas: Acoustic Essence -- Music Publishing: The Way In -- Major and Indie Labels -- Music Biz Marionettes: Who Pulls the Strings? -- Validation -- American Idolization -- Summary -- CHAPTER 3 Personalities Plus -- Ten Successful Attributes of Music Biz Professionals -- Negative Notions -- The Put Down -- Negative to Positive -- Find Reasons to Feel Good about Yourself -- Visualize Your Success -- Network with People You Respect and Observe Their Traits -- The Smooth Road -- Myths -- Reinvention -- Same Old Same Old -- Summary -- CHAPTER 4 True Tales -- The I's Don't Have It -- The Power of "You" -- Could'a, Should'a, Would'a -- You're It -- Bridges Aflame -- Celebrity -- Ten Strategies for Interacting with Celebrities -- How Would I Reach You? -- Who Needs You? -- Look Around -- Sixth Sense -- Drugs in the Music Biz -- On the Road with John Mayer -- Am I Too Old to Rock? -- Critical Crises and Drama Queens -- Ten Networking Strategies for Dispelling a Crisis -- Treat Everyone with Respect -- Summary -- CHAPTER 5 Making Contact -- Body Language -- Good Grooming -- Clothes Horse -- Ups and Downs in the Capitol Tower -- Ten Visual Cues for Your "Look" -- Conversation Instigation -- Ten Conversation Leaders.

Sensitive Areas -- Assumptions to Avoid about Anyone to Whom You're Introduced -- Complimentary Consideration -- Remembering Names -- Did You Drop That Name? -- Business Cards -- Working the Room -- Hidden Opportunities -- Practice Makes Perfect -- The Fine Art of the Studio Hang -- CHAPTER 6 Telephone and E-Mail -- The Telephone -- Sound -- Reflections of Power -- Telephone Basics -- Telephone Tracking -- Cell Phones: Antennas of Satan? -- Cell Phone Etiquette -- E-Mail -- CHAPTER 7 Creating Effective Tools of the Trade -- Press Kits -- The Folder -- The Cover Letter -- A CD or DVD -- The Bio -- Your Photo -- Full-Court Press -- Credibility in the Credits -- The Man in the Gorilla Suit -- Extreme Strategies -- Rejection -- Ten Thoughts on Overcoming Rejection -- Ten Reasons Your Calls Are Not Returned -- Web-Wise -- Do I Need a Web Site? -- Additional Resources -- CHAPTER 8 Live Venues and Ventures -- Gigology 101 -- Creative Outlets -- Alternative Venues -- Inventing Your Own Show -- Soft Ticket -- How to Make a Soft Ticket Show Work for You -- You Sounded Fabulous! -- Ten Post-Performance Tips -- Performance Peeves -- Ten Commandments of Club Land -- Club Clues -- Soundman Scenarios -- Scams -- Compilation CDs -- Performing Rights -- CHAPTER 9 Success Stories -- Jeffrey Steele: Country Craftsman -- Lindy Robbins: Late Bloomer -- Luis Resto: Lost in the Music -- Bob Malone: Road Warrior -- Summary -- CHAPTER 10 Go Where You Wanna Go -- Nashville -- New York -- Los Angeles -- Emerging Cities -- All Over the Map -- Music Conferences -- 15 Tips to Maximize Your Conference Experience -- World Beat -- Further Afield -- CHAPTER 11 Defining Your Direction -- Questions for Artists -- Questions for Aspiring Moguls -- Teamwork -- Management -- When Do You Need a Manager? -- What to Look for in a Manager -- Do You Want to Be a Manager? -- Your Lawyer.

Agents -- Your Publicist -- Artist's Responsibilities -- Get a Job -- CHAPTER 12 It's a Wrap -- Creative Confluence -- Five Tips for Personal References -- Back Home -- Making It Happen Where You Are -- What Have You Been Given? -- In Conclusion -- Appendix A: Resources -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y.