Product marketing for technology companies

Marketing 5.0 : technology for humanity

Strategic marketing for high technology products : an integrated approach

Converge : Transforming Business at the Intersection of Marketing and Technology.

Converge : transforming business at the intersection of marketing and technology

role of information and communications technology in transforming marketing theory and practice.

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation

The art of consultative selling in IT : taking blue ocean strategy a step further

Should you punish or reward current customers?

Beat accelerating customer expectations with Trend-driven innovation

Stickier Marketing : How to Win Customers in a Digital Age.

Communications writing and design : the integrated manual for marketing, advertising, and public relations