Acknowledgments -- Contents -- Editor's Note -- 1. Shiny Dimes and theSlow-Money Ethic -- 2. Some Grand Old Legends -- 3. Two Well-Traveled Routes -- 4. The Fantasy Land of Franchising -- 5. The Second-Man Effect -- 6. Fast Frolics in the Fun and Fad Markets -- 7. Right Place, Right Time -- 8. The Business of ShowBusiness -- 9. A Simple Idea is Enough -- 10. Not by Bread Alone -- 11. The Man Who Decided to be Rich -- 12. The International Ploy -- 13. The Speeders -- 14. Missing from theCurriculum -- 15. The Anti-Salary Philosophy -- 16. Instant SuccessesYet To Be -- 17. Route Maps.