Cover -- Title Page -- Copyrigth Page -- Table Of Contents -- Introduction -- Chapter 1. Advertisers and Their Paradigm: Women as Consumers -- Chapter 2. Love, Fear, and Freedom: Selling Traditional Gender Roles -- Chapter 3. Women's Power to Make Us: Cooking Up a Family's Identity -- Chapter 4. Authority and Entitlement: Men in Food Advertising -- Chapter 5. Health, Beauty, and Sexuality: A Woman's Responsibility -- Chapter 6. A Mother's Love: Children and Food Advertising -- Epilogue -- Periodical and Archival Sources and Abbreviations -- Notes -- Index -- Acknowledgments.