Cover -- From the Editors -- Table of Contents -- Introduction (Łukasz Bogucki and Mikołaj Deckert) -- Dubbing intertextuality in Dreamworks animated films (Rebeca Cristina López González) -- Introduction -- 1. Constituent and Contextual Factors Within the Dubbing Activity -- 2. Dubbing Cartoons and Animated Films -- 3. Intertextuality and Animated Films -- 4. The Study -- 5. Examples -- Example No.1 -- Example No.2 -- Example No.3 -- 6. Conclusions -- References -- Films -- Cultural and linguistic issues at play in the management of multilingual films in dubbing (Ilaria Parini) -- Multilingual films and dubbing -- A case study: Cedric Klapish's trilogy L'Auberge Espagnole, Les Poupées Russes and Casse-tête Chinois in Italian dubbing -- Concluding remarks -- References -- Taming the foreign in Polish dubbing of animated films (Iwona Sikora) -- 1. Introduction - dubbing in Poland -- 2. The polysemiotic nature of audiovisual texts and the imperative of image in translation -- 3. Foreignness in animated films and in translation -- 4. Strategies and techniques for translating cultural content -- 5. Taming the foreign in Polish dubbing of animated movies for children -- a. Visual culture-specific elements - non-verbal and verbal -- b. Taming foreign names - translating proper nouns -- c. Taming the foreign and cultural contamination -- 6. Conlusions -- References -- Translating the unsaid and not translating the said (Janusz Wróblewski) -- References -- Challenging the stereotypes of male social roles in advertising. A case study in car adverts placed on Polish television (Aleksandra Beata Makowska University of Łódź) -- Introduction -- The origins of male and female stereotypes -- Marketing background -- The distinction between notions of sex, gender, gender stereotype and gender roles -- The traditional approach to stereotypes of men in advertising.

Stereotypes of men in advertising - new a approach? -- 1. Men's Men -- 2. Men's Women -- 3. Women's Men -- 4. Women's Women -- The analysis of car adverts broadcast on Polish television -- Interpretation of the results -- Conclusions -- References -- Teaching audiovisual translation with products and processes: subtitling as a case in point (Gary Massey and Peter Jud) -- 1. Introduction -- 2. Background -- 2.1. Cognitive process research in translation -- 2.2. Process-oriented teaching in translation -- 3. Teaching AVT with products and processes: study design -- 4. Results of the study -- 4.1. Eye-tracking data analysis -- 4.2. Questionnaire data analysis -- 5. Discussion: findings of the study -- 6. Conclusion -- References -- Audio description as a verbal and audio technique of recapturing films (Barbara Szymańska and Monika Zabrocka) -- References -- Why big fish isn't a fat cat? Adapting voice-over and subtitles for audio description in foreign films (Anna Jankowska , Martyna Mentel and Agnieszka Szarkowska) -- 1. Introduction -- 2. Voice-over and audio subtitling - two different genres? -- 3. Cognitive linguistics in AVT -- 4. Results -- 5. Level of specificity and its implication for accessibility -- Conclusion -- References -- Media accessibility and opera in Poland (Anna Rędzioch-Korkuz) -- Introduction -- Accessibility or Access for All -- Accessible Opera around the World -- Accessible Opera in Poland -- Accessible Opera: A Myth or Reality? -- References -- Voices about Polish voices in foreign films: using an Internet forum as a source of information about the opinions of Polish viewers on dubbing as a mode of AVT (Magdalena Kizeweter) -- Introduction -- Preliminaries -- Dubbing as a mode of AVT: pros and cons -- The modes of AVT as used in Poland -- More reasons for examining viewers' attitudes towards dubbing.

What people say in surveys -- Casual observations concerning the reception of dubbing as a mode of AVT -- Using an Internet forum as a source of data for research: pros and cons -- The objectives of the present research project -- The data and the problems encountered -- The findings -- Conclusion -- References -- Internet sources -- Poland - a voice-over country no more? A report on an online survey on subtitling preferences among Polish hearing and hearing-impairedviewers (Agnieszka Szarkowska and Monika Laskowska) -- Subtitling in Poland -- In response, Jan Gardan argued against dubbing: -- Subtitling for the deaf and hard of hearing in Poland -- Previous studies on AVT preferences in Poland -- Study -- Participants -- Preferences on the kind of audiovisual translation -- Subtitling or voice-over? -- Do you prefer watching foreign films with subtitles or voice-over? -- Subtitling or sign language interpreting? -- Do you prefer to watch films and TV programmes with subtitles or sign language interpreter? -- AVT mode in children's programmes -- Technical aspects of subtitling -- Font -- Number of lines -- Subtitle layout -- Conclusion -- References -- Eye-trackingin Translation and Interpreting Studies: the growing popularity and methodological problems (Paweł Korpal Adam Mickiewicz) -- Introduction -- Why eye-tracking? -- The main types of eye movements -- Eye-tracking metrics -- Eye movements in Translation and Interpreting Studies -- Methodological problems -- Summary -- References -- Notes on Authors.