The Innovation Playbook: A Revolution in Business Excellence -- Contents -- Foreword -- Acknowledgments -- Introduction -- Still Crazy about Innovation-After All These Years -- Becoming an Innovation Superstar -- Plays in The Innovation Playbook -- Part I: WHAT'S WRONG WITH INNOVATION TODAY -- Chapter 1:The New Economy: Different for Good -- A Better Beer, a Better Burger -- Would You Like Something to Drink? -- The Darkest Hour -- Not Your Father's Economy -- The Great Recession: A Tipping Point -- Beginning of the End, or End of the Beginning? -- Failure is Not an Option -- Chapter Takeaways -- Chapter 2: The Wheels Keep Falling Off -- 56 Reasons Why -- Getting to Ten -- Nick's Pick #1: The Wrong Focus -- Nick's Pick #2: Lack of Sponsorship -- Nick's Pick #3: Process Driven to the Hilt -- Nick's Pick #4: A Risk Centered Process -- Nick's Pick #5: Customer Be Damned -- Nick's Pick #6: No Resource Commitment -- Nick's Pick #7: Bail, Don't Fail -- Nick's Pick #8: Not Really Open -- Nick's Pick #9: Innovation Socialism -- Nick's Pick #10: Lack of Systemic Innovation -- It's Not Always about Money -- When Process Takes Over: What's Wrong with Innovation Management Systems? -- Chapter Takeaways -- Chapter 3: The Danger of Safety -- Play the Game to Win -- The Fear of Failure -- Keepers of the Magic Lexicon -- IBWA-Innovation By Walking Around -- The System and the Solution -- The Attack of the Organizational Antibodies -- Diffusing the Bomb -- Fire in the Belly -- A Short Primer on Smart Risk -- Chapter Takeaways -- Chapter 4: What's Mything in Innovation Today -- Myth #1: "If You Build a Better Mousetrap, Will They Beat a Path to Your Door?" -- Myth #2: "But I AM Connected to My Customers" -- Myth #3: "Open Is the Answer" -- Myth #4: "The Product Is the Technology" -- Freudian Slips: Psychoanalyzing Your Company's Innovation -- Time for Transition.

Chapter Takeaways -- Part II: INNOVATING YOUR WAY TO BUSINESS EXCELLENCE -- Chapter 5: Anatomy of an Innovation Superstar -- What Does It Mean To Be an Innovation Superstar? -- Bones of an Innovation Superstar: Customer, Process, Culture -- Dissecting the Anatomy -- Does "Fixing the Culture" Make You a Superstar? -- The Customer Anatomy -- The Process Anatomy -- The Culture Anatomy -- The Right Team -- Chapter Takeaways -- Chapter 6: Creating Net Customer Value -- One More Time: Invention and Innovation -- What Is Net Customer Value? -- Customer Value in Tiers -- The Innovation Cycle and the Customer Experience -- Finding the Soul of the Customer: Using Experiential Sliders -- The Webb Triangle -- A Darwinistic Approach to Net Customer Value -- Chapter Takeaways -- Chapter 7: Carpet Time -- How to Do Carpet Time -- Carpet Time for Adults -- Making the Most of Carpet Time -- Carpet Time Tools: Innovation Safaris -- Carpet Time Tools: Listening Posts -- Carpet Time Tools: A Few More Bright Ideas -- Carpet Time Tools: Poster Board Sessions -- Adobe Sets an Example -- The Inverted Pyramid Syndrome -- Chapter Takeaways -- Chapter 8: The RealOpen Innovation Framework -- A Prescription, Not a Diet -- Open Innovation -- What Is RealOpen? -- What Is an Innovation Platform? -- Find -- Forward or Forget -- Fast Forward -- Forge -- The Webb Triangle -- Innovation Scenario Tactics -- Chapter Takeaways -- Chapter 9: Creating a (Digital) Innovation Culture -- Focus Upon Others, Not Thyself -- The Innovation Focus Model -- Focus, Leadership, Communication, and Eating Your Own Cooking -- Before and After -- Culture and the Innovation Superstar -- Getting the Team Right -- The Critical Role of Leadership -- Towards a Digital Culture: Digital Innovation -- Chapter Takeaways -- Chapter 10: Dancing with the Innovation Superstars -- Warming Up on the Dance Floor.

Snap-On Tools -- Sierra Nevada Brewing Co. -- Hewlett-Packard -- The Nielsen Company -- Now You, Too, Can Be a Superstar -- The RealOpen Service and Software Offering -- Chapter Takeaways -- About the Author -- About The Innovation Playbook Web Site -- Index.