Introduction: Twentieth-Century Design and Culture Revisited Part 1: Design and Modernity, 1900-1939 Chapter 1. Consuming Modernity (i) Conspicuous Consumption and the Expansion of Taste (ii) Consumer Culture and Modernity Chapter 2. The Impact of Modernity (i) New Production Methods, New Materials (ii) The Materials of Modernity Chapter 3. The Designer for Industry (i) Art and Industry (ii) The Consultant Designer Chapter 4. Modernism and Design (i) Theory and Design at the Turn of the Century (ii) The Hegemony of Modernism Chapter 5. Designing Identities (i) Representing the Nation (ii) Corporate Culture and the State Part 2: Design and Postmodernity, 1939 to the present Chapter 6. Consuming Postmodernity (i) The Dream of Modernity (ii) Consumer Culture and Postmodernity Chapter 7. Technology and Design: A New Alliance (i) The Materials of Abundance (ii) Technology and Lifestyles Chapter 8. Designer-Culture (i) The International Designers (ii) The New Designers Chapter 9. Postmodernism and Design (i) Modern Design in Crisis (ii) Postmodern Design Chapter 10. Redesigning Identities (i) Redesigning the Nation (ii) Designing Lifestyles.