The Handbook of Global Health Communication -- Contents -- Notes on Contributors -- Acknowledgments -- Introduction -- Part I Perspectives on Communication and Global Health -- 1 Theoretical Divides and Convergence in Global Health Communication -- 2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices -- 3 Rethinking Health Communication in Aid and Development -- 4 Toward a Global Theory of Health Behavior and Social Change -- Part II Theoretical Perspectives on and Approaches to Health Communication in a Global Context -- 5 The Impact of Health Communication Programs -- 6 Promoting Health through Entertainment-Education Media: Theory and Practice -- 7 Interpersonal Health Communication: An Ecological Perspective -- 8 Community Health and Social Mobilization -- 9 Health, News, and Media Information -- 10 Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua -- 11 Community Media, Health Communication, and Engagement: A Theoretical Matrix -- 12 Global E-health Communication -- 13 Managing Fear to Promote Healthy Change -- 14 Innovations in the Evaluation of Social Change Communication for HIV and AIDS -- Part III Case Studies of Applied Theory and Innovation -- 15 Mobile Phones: Opening New Channels for Health Communication -- 16 Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research -- 17 Participatory Health Communication Research: Four Tools to Complement the Interview -- 18 Egypt's Mabrouk! Initiative: A Communication Strategy for Maternal/Child Health and Family Planning Integration -- 19 Risk Communication and Emerging Infectious Diseases: Lessons and Implications for Theory-Praxis from Avian Influenza Control.

20 Journalism and HIV: Lessons from the Frontline of Behavior Change Communication in Mozambique -- 21 jovenHABLAjoven: Lessons Learned about Interpellation, Peer Communication, and Second-Generation Edutainment in Sexuality and Gender Projects among Young People -- 22 Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison of Male-Focused Programs in Brazil and India -- 23 Women's Health and Healing in the Peruvian Amazon: Minga Perú's Participatory Communication Approach -- 24 Positive Deviance, Good for Global Health -- 25 Health Promotion from the Grassroots: Piloting a Radio Soap Opera for Latinos in the United States -- 26 "Children can't wait": Social Mobilization to Secure Children's Rights to Social Security -- Part IV Crosscutting Issues -- 27 Capacity Building (and Strengthening) in Health Communication: The Missing Link -- 28 Institutionalizing Communication in International Health: The USAID-Johns Hopkins University Partnership -- 29 Communication and Public Health in a Glocalized Context: Achievements and Challenges -- Part V Conclusions: Rethinking the Field -- 30 Toward Social Justice in Directed Social Change: Rethinking the Role of Development Support Communication -- 31 Conclusions: Why Communication Matters in Global Health -- Index.