Mainstream as metaphor : imagining dominant culture / Teenybop and the extraordinary particularities of mainstream practice / Mainstream mythology : the industrial organization of The Archies / Lesbian musicalities, queer strains and celesbian pop : the poetics and polemics of women-loving women in mainstream popular music / The positioning of the mainstream in punk / Kill the static : temporality and change in the hip-hop mainstream (and its "other") / The contradictions of the mainstream : Australian views of grunge and commercial success / Elvis goes Hollywood : authenticity, resistance, commodification and the mainstream / Walking in Memphis? : Elvis heritage between fan fantasy and built environment / "Following in mother's silent footsteps" : revisiting the construction of femininities in 1960s popular music / Music from abroad : the internationalization of the US mainstream music market, 1940-90 / "Sounds like an official mix" : the mainstream aesthetics of mash-up production / Chasing an aesthetic tail : latent technological imperialism in mainstream production / The hobbyist majority and the mainstream fringe : the pathways of independent music-making in Brisbane, Australia / Off the beaten track : vernacular and the mainstream in New Zealand tramping club singsongs / Musical listening at work : mainstream musical listening practices in the office / Cheesy listening : popular music and ironic listening practices