Cover -- Contents -- Chapter 1 Industry Overview -- Touring History -- References -- Chapter 2 How the Concert Industry Works: Who Does What -- The Management -- The Agent -- The Promoter -- The Promoter's Representative -- The Venue -- The Production Office -- Marketing -- The Crew -- House/Local Crew -- Security -- Touring/Visiting Crew -- Tour Manager -- Audio Crew -- Backline Crew -- Lighting Crew -- Caterers -- References -- Chapter 3 Contracts and Riders -- The Contract -- Date of Agreement -- Description of Services Supplied -- Where and When Will the Concert Take Place? -- Capacity -- Ticket Price -- Fee -- Production Requirements -- Description of Special Stipulations -- The Contract Rider -- Cast and Crew -- Access and Equipment -- PA and Lights -- Parking -- Guest List -- Settlement -- Security -- Support/Opening Acts -- Hospitality -- Contract Rider-Technical Specifications -- Crew -- PA System -- Input List -- References -- Chapter 4 Getting Onstage: The Basics -- Choices -- Rehearsing -- Rehearsal Venue -- Chapter 5 Preparation for the Show -- From Rehearsal to the Stage -- Turning Songs into Shows -- Elements of a Show -- Contract and Rider -- Safety -- Chapter 6 Equipment -- Sound: General Overview -- PA Systems: A Very Basic Guide -- Stage Box -- FOH Control -- Monitor Speakers and Control -- In-Ear Monitors -- The Instruments -- Vocals -- Vocal Microphone Technique -- Guitars and Basses -- Amplifiers and Speakers -- Learn to Solder -- Drums -- Computers, Electronic Keyboards, and Samplers -- Turntablists, DJs, and Laptop Musicians -- Ears -- References -- Chapter 7 At the Show -- Show Diary #1 -- 9:30 a.m.: Good Morning -- 10:45 a.m.: Depart Oxford -- 1:15 p.m.: Arrive in Sheffield, Drop Off at Hotels and Homes -- 1:55 p.m.: Arrive at the Venue -- 2:00 p.m.: Load in to the Venue -- 2:20 p.m.: Meet the Staff.

2:30 p.m.: The Lighting Equipment Gets Rigged -- 2:40 p.m.: Park the Van -- 2:45 p.m.: Meet the Promoter -- 2:50 p.m.: Set the Day's Schedule with the Promoter's Representative -- 3:15 p.m.: The Backline Equipment Gets Set Up -- 3:30 p.m.: The PA Equipment Gets Set Up -- 3:40 p.m.: Prepare the FOH Console and Outboard Equipment -- 4:00 p.m.: EQing the PA and the Monitors -- 4:15 p.m.: Line Check -- 4:25 p.m.: Time Out -- 4:30 p.m.: Sound Check -- 4:50 p.m.: Sound Check Continues -- 5:15 p.m.: Marking Up the FOH Console, Striking, and Spiking -- 5:30 p.m.: The Millions of Americans Sound Check Is Finished. Next. -- 5:40 p.m.: The Opening Band Loads Their Equipment for Sound Check -- 5:45 p.m.: Set List and Guest List -- 6:00 p.m.: A Chance for Band and Crew to Relax -- 6:05 p.m.: The Production Office -- 6:45 p.m.: Please Stop Making That Noise -- 7:15 p.m.: Preparing to Open the Doors -- 7:30 p.m.: The Doors Are Open! -- 8:05 p.m.: Checking That the Support Act Is Ready to Go -- 8:10 p.m.: Hey! There Is a Band Onstage -- 8:30 p.m.: Preparing for Changeover -- 8:40 p.m.: Hurry Up, Hurry Up -- 8:55 p.m.: Five Minutes to Go -- 9:05 p.m.: Millions of Americans Are Onstage -- 9:45 p.m.: No More Tickets -- 10:15 p.m.: Encore! -- 10:30 p.m.: Hurry Up (Again) -- 10:35 p.m.: Great Show -- I'll Be Back in a Minute -- 10:40 p.m.: At the Merchandise Stall -- 10:45 p.m.: Pack It All Away -- We Do It All Again Tomorrow -- 10:55 p.m.: The Load Out -- 11:05 p.m.: Make Sure the Van and the Gear Are Safe -- 11:15 p.m.: The End of the Day -- Conclusion -- Show Diary #2 -- Millions of Americans Opening for Your Material Story at O2 Brixton Academy, London -- 7:00 a.m.: Arrival -- 7:45 a.m.: Local Crew, Runners, Catering Assistants, and Rigger Arrive -- 8:00 a.m.: The Load In -- 8:15 a.m.: Rigging, Video, and Lighting -- 9:30 a.m.: The Runner Returns.

10:00 a.m.: PA System -- 10:30 a.m.: The Support Band Starts Their Day -- 11:00 a.m.: Promo -- 11:50 a.m.: It's All Up in the Air -- 12:00 p.m.: Programming and Backline -- 1:00 p.m.: Cut the Locals -- 1:15 p.m.: The Support Band Is on the Road -- 1:30 p.m.: All Quiet -- 2:00 p.m.: Setting the Scene -- 2:25 p.m.: Where Are the Showers? -- 2:30 p.m.: Still on the Road -- 2:45 p.m.: Line Check -- 3:00 p.m.: The Sound Check -- 3:30 p.m.: Still Stuck in Traffic -- 3:45 p.m.: Opening Bands -- 4:10 p.m.: Next Sound Check -- 4:30 p.m.: Still Stuck in Traffic -- 4:55 p.m.: Where's the First Band? -- 5:15 p.m.: You've Had Your Chance -- 6:00 p.m.: The Concessions -- 6:10 p.m.: Dark Stage -- 6:15 p.m.: T-Shirts-How Much? -- 6:20 p.m.: The Promoter's Rep -- 6:25 p.m.: The Guest List -- 6:35 p.m.: The Support-Band Dressing Room -- 6:45 p.m.: Security Briefing -- 6:55 p.m.: Time for Doors -- 7:15 p.m.: Hi, Is Everything Okay? -- 7:20 p.m.: The First Band Is Onstage in 10 Minutes -- 7:30 p.m.: Millions of Americans Live Onstage -- 7:50 p.m.: Thank You and Goodnight -- 8:05 p.m.: The Dressing Room-Post-Show -- 8:30 p.m.: Changeover -- 9:00 p.m.: Ladies and Gentlemen, Live Onstage…Your Material Story! -- 9:30 p.m.: Can You Sign My Shirt? -- 10:15 p.m.: Settlement -- 10:30 p.m.: Local Crew Evening Call -- 10:45 p.m.: First Encore -- 10:55 p.m.: Thank You and Goodnight! -- 11:15 p.m.: The Merchandise Stands -- 11:30 p.m.: The After Show -- 11:45 p.m.: The Load Out -- 11:50 p.m.: Back at the Merchandise Stall -- 12:15 a.m.: On the Way Home -- 12:30 a.m: The Venue Is Closed -- Chapter 8 How to Get the Shows -- Why Do You Want the Gig? -- Do You Have an Audience? -- The Booking Process -- Researching and Targeting Venues -- Who Books the Shows? -- The Approach -- Other Strategies -- Double Up -- Book Your Favorite Band -- Play for Free -- Bands as DJs -- Radio and TV.

Corporate and Brand Events -- References -- Chapter 9 Getting Paid -- Fees -- Guarantees -- Guarantee versus Percentage Deal -- Guarantee Plus Percentage Deal -- Ticket Prices -- Merchandise -- Products -- Your Shop -- Merchandise Licensing Deals -- Fan Clubs and Membership Sites -- Performance Royalties -- Sponsorship -- Endorsements -- References -- Chapter 10 Marketing -- Offline Marketing -- Posters and Flyers -- Make It Personal -- Press Releases -- Listings -- Ads -- Street Teams -- Online Marketing -- Website -- Other Stuff You Can Do with Your Website -- Social Media -- Statistics -- Keeping Your Visitors -- References -- Chapter 11 Getting Onstage: Advanced Information -- Budgets and Costs -- Wages -- Per Diems -- Accommodations -- Travel -- Sound -- Lights -- Production -- Rehearsals -- Other Expenses -- Advancing -- Contract and Rider -- Arrival and Parking -- Noise Curfews -- Support/Opening Acts -- After-Show Clubs -- Merchandise Fee -- Ticket Sales -- Chapter 12 The Future of the Live-Music Industry -- Ticketing -- Artist-Controlled Ticketing -- Secondary Ticketing -- Mass Participation -- Re-Forming -- Data -- Emerging Markets -- Conclusion -- References -- Epilogue: That Story! -- A Tale of Two Drummers -- March 20, 1998: London -- March 24, 1998: Flight UA907 -- March 25, 1998: New York-Preparation Day -- March 26, 1998: Toronto-Lee's Palace -- March 27, 1998: Cleveland-Odeon -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J-K -- L -- M -- N -- O -- P-Q -- R -- S -- T -- U -- V -- W -- X-Z.