Title Page -- Contents -- List of Contributors -- Acknowledgments -- Introduction -- Part I: Theoretical Perspectives -- 1: Rooted Cosmopolitanism: Emerging from a Rivalry of Distinctions -- 2: Assessing McDonaldization, Americanization and Globalization -- 3: Culture, Modernity and Immediacy -- Part II: National Case Studies -- 4: Hyperpower Exceptionalism: Globalization the American Way -- 5: Debating Americanization: The Case of France -- 6: Consumption, Modernity and Japanese Cultural Identity: The Limits of Americanization? -- 7: Americanization, Westernization, Sinification: Modernization or Globalization in China? -- Part III: Transitional Processes -- 8: Techno-Migrants in the Network Economy -- 9: The Americanization of Memory: The Case of the Holocaust -- 10: From the Lisbon Disaster to Oprah Winfrey: Suffering as Identity in the Era of Globalization -- 11: Global Media, Cultural Change and the Transformation of the Local: The Contribution of Cultural Studies to a Sociology of Hybrid Formations -- 12: 'Rockization': Diversity within Similarity in World Popular Music -- 13: The Internet: An Instrument of Americanization? -- Par IV: Epilogue -- Afterword: Rethinking Americanization -- Index.