Cover -- Title Page -- Copyright Page -- Contents -- Acknowledgments -- Introduction -- 1. Programmed Chaos: Dewey Phillips on the Air -- 2. Before the Storm: Dewey Arrives at the Five-and-Dime -- 3. The White Brother on Beale Street -- 4. The New Memphis Sound: The Birth of Black Programming -- 5. "What in the World Is That?" Is This Guy Black or White? -- 6. Racial Cross-Pollination: Black and White Together -- 7. The Great Convergence: Pop Tuner' One-Stop -- 8. The Phillips Boys: Soul (Better than Blood) Brothers -- 9. Red, Hot and Blue: The Hottest Cotton-Pickin' Thang in the Country -- 10. Dewey and Elvis: The Synthesized Sound -- 11. Dewey Introduces Elvis to the World -- 12. The King and His Court Jester: Men-Children in the Promised Land -- 13. "Red Hot at First . . . Blue at the Very End" -- 14. The Final Descent: "If Dewey Couldn't be Number One, He Didn''t Wanna Be" -- 15. "Goodbye, Good People" -- 16. The Legacy: The Next Generation and Beyond -- Epilogue -- Notes -- Bibliography -- Index -- Illustrations follow page 86 -- Illustrations follow page 158.