From deconstruction to big data / Philip Evans -- Big data and the future of business / Kenneth Cukier -- The nature of the firm-75 years later / Geoffrey Moore -- Business models, information technology and the company of the future / Haim Mendelson -- 2. Reinventing marketing in the digital era / George S. Day -- The rise of the new multinationals / Esteban García-Canal, Mauro F. Guillén -- Business models for the companies of the future / Joan E. Ricart -- 3. If it's innovation you want, think about job quality / Chris Warhurst, Sally Wright -- Diversity and tribal thinking in the collaborative organization / Celia de Anca, Salvador Aragón -- A gender power shift in the making / Alison Maitland -- Implications of the revolution in work and family / Stewart D. Friedman -- 4. New ways of working in the company of the future / Peter Thomson -- A single building and a multifaceted town / Herzog & de Meuron, Architects -- New workplaces for BBVA / The BBVA Headquarters Team, various authors -- 5.Governance and managing change in the company of the 21st century / William M. Klepper -- The organization of the future / John P. Kotter -- Open innovation / Henry Chesbrough --Sustainability and the company of the future / Carol A. Adams -- Transforming an analog company into a digital company / Francisco González.